PRESS RELEASE

December 2006

For immediate release

Back-Roads Touring Co. Ltd Comes of Age
Celebrating 21 years of providing independent travel for small groups

The success of a modular tours programme first introduced in 2006, has led small group touring specialist, Back-Roads Touring Co. Ltd, to extend its programme of three and four-day tours. New tours are to be offered from departure cities including Dublin, Manchester and Lille, in addition to the traditional London and Glasgow departures.

Individual tours from each of the departure cities can be combined to make tours of up to fourteen days in length. Tours departing from different cities can also be combined.

The tour new programme offers both general regional touring and themed itineraries, including a battlefield day tour from Lille dedicated to Australian experiences in rth Great War, a four-day Tudor England tour, and a tour on England's eastern counties featuring a multi-night stop in the cathedral city of Lincoln.

Unique Trade Selling Points

• Fully commissionable to trade re-sellers and easily booked though direct booking;
• Guaranteed Departures. Tours are never cancelled due to low numbers;
• Regular departures from five cities: London, Manchester, Glasgow, Dublin and Lille;
• Tours from three to fourteen days in length cover in excess of forty different itineraries;
• Prices are inclusive of breakfast, dinners and all entrance fees;
• All tours of a similar length are priced at the same rate for ease of accounting;
• Easy sell with tour product offering many unique features:
  • small-group travel with maximum group size of twelve to a coach;
  • multiple night stays in interesting accommodation (farmhouses, inns and country houses);
  • offer ultimate flexibility, with clients able to decide on own length of holiday by building from a modular tour programme combining tours;
  • leisurely, unrushed itineraries, behind the tourist façade;
  • tours accompanied by University educated, mature and entertaining driver/guides.
    

Further information:
Bruce Cherry   Tel:+44 (0)20 8566 5312   E-mail: bruce@backroadstouirng.co.uk